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Flash from the Brawney Man

Brwney AcademyOur sister site, Ad-Jab, blogged about this site yesterday. Brawney Academy is an advertising site for Georgia Pacific's Brawney Paper Towels. Under the auspices of a reality show, our host, "Brawney Man," leads eight manly men through some sort of outdoor sensitivity training. Only the first of what looks to be eight video episodes has been posted so far, but lots of other stuff to do on the site including your own training in manly sensitivity. If you work at it, you too could attain the Brawney Academy goal by becoming  "[d]ependable and strong, but caring"...and thus, like the Brawney Man himself, "a literal human representation of the paper towel's qualities."

Not too sure about the whole reality series concept, but I like the site design. The combination of photo-realistic elements and retro graphics is worthy of a Disney Imagineer.

[via Ad-Jab]

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