Duh, right? David Utter of WebProNews is quoting Adobe as saying that Flash is gaining market share faster than Microsoft's Windows Media Player for online content, according to an AccuStream iMedia study. SWF has already passed Quicktime and Real to become the second best way to display streaming media. Now if various companies (Viacom's MTV and Comedy Central) would just realize that distributing their content via Flash would allow for easier creation of interactive fun for their viewers and even makes a better way to wrap advertising content around and within regular content... I really hate waiting for a video ad to pas in the middle of my video,but wouldn't mind having the ad wrapped around the content, much like a regular web page. What do you think, will content companies wake up or will they continue to distribute their content to a limited audience defined by one operating system rather that by an (almost) universal browser plugin?

update: Of course if you look at Macromedia's Flash Pro and video page, you'll see that Flash is already able to be seen by more users than WMP.