The Associated Press just announced a new video streaming
service this week and has totally screwed the pooch with it. They are using the now popular Microsoft video DRM format
that has taken hold of other services like Vongo, Comedy Central and VH1. Unfortunately this means they are going to
make it harder for their users and in turn the viewing public to see their content. Use of Micorsoft video
(specifically WMP10 based video) cuts out all non-Windows, non-IE users. Why not follow the better trend in web video?
Why not call up Adobe and see about hooking into one of the better ways to serve up streaming video, Flash. Sure you
could choose, Real or Quicktime video, but Flash video can be edited to include custom look and feel that doesn't
change based on Operating System or Web browser. But this would require opening up to a new standard and would mean
conforming to your user rather than forcing the user to conform to you... Personally I see this as useless. Consider
the fact that AP video is currently displayed by the Washington Post within a Flash-based
player.
via Romenesko







1. It appears the AP's overriding issue in their switch was pure old greed. Microsoft set them up with a team of salespeople to sell ads for their player and instead of the AP, a news organization with the charge of trying to reach as many people as possible, taking the time to check their facts about WMV incompatibility issues they just took Microsoft at their word and believe them when the word comes down from Redmond that they are "working on it."
Well, unless Microsoft plans on re-entering the Mac platform with another IE variant I doubt mac users will get any help there, and considering that the video is available as an IE-only app from over 450 of their member sites it tells me that the AP could care less about getting the news out and more about their own pocketbooks. I'm surprised that the one cable news outlet that is using Flash video to its full potential is Fox News, and perhaps the AP should look at the current ratings of MSNBC before they go and use them as a shining example of how Microsoft can make everyone's lives better using their DRM-d app.
Posted at 2:00AM on Mar 5th 2006 by Sean