So I’m looking at the NOMMUG site for the last post and I notice the link to the upcoming DesignFest ’05 in Toronto (special rates for MMUGers, to bad I’m broke). One of the speakers, casual Flash game developer Brandon Flowers, is set to give a talk on FlashLite game design for cell phones and how to appeal to that ever growing market of female casual gamers. He will be presenting an in-depth case study of Japanese girl gamers and ways to design and market games specifically to them. After mulling this for a while, I have come to the conclusion that all those booth babes at Japanese tech shows flaunting the latest and greatest in cellular goodness with a strangely sexy school girl flair aren’t there to convince geeks to buy Sony. They are there for the FlashLite. Therefore, if you want the perfect tech-savvy Asian girl you need to get into FlashLite design.
Image via Engadget caption contest
1. Thanks for the support! Its not quite an indepth case study but more of a light look first into the Japanese market and then I'll gloss over the global gaming market. The indepth part will be my discussion about strageties other game designers have used to attract women, and basically how to make better mobile games applying methods of interaction design. I will also be sharing some industry research such as:
"mobile phone games company I-play recently rebranded itself to become more consumer friendly after recognising that women are the future of the mobile gaming market. Their research shows that one-thumb and casual games are especially popular with women, who play mobile games more often and for longer periods than men." Natalie Hanman, The Guardian.
Look forward to meeting some of you in Toronto.
Posted at 10:37AM on Aug 22nd 2005 by brandon flowers