After deciding what design to use to create the most eye-catching advertisement ever hop over to the Macromedia Flash Advertising Alliance and read their seven-step optimization program. Though the article was written in 2003, it covers topics still important to ad design. Optimizing during development of your advertisement instead of only after will keep you file size low from start to finish. Planning ahead by designing within your specific file size guidelines will force you to minimize content while maximizing you message. Plus, finding ways to compress using ActionScript to create animation at runtime can lower the number of frames and hence keep overall file size down.
