I’ve done a ton of show-and-tell type posts of great sites, a few posts of painfully bad sites, but the new Adidas tennis site is IMHO neither — now before you get your collective briefs in a bunch let me explain  — Adidas is a sportswear mega-giant, as is Nike, IMHO the flash work that nike has put online is without compare,  in concept, design and execution it’s exceptional. Being as Adidas decided to launch a site that [IMHO] feels very Nike(ish) I can’t help but compare them. And when i do, the Adidas tennis site feels slow and non-responsive, that not to say that it isn’t an exceptional piece of work, it is, but it falls short in when compared to most Nike sites.

From a marketing point-of-view it’s got to really suck to compete against companies that spend millions on marketing (like Nike or Apple, Ford etc.) because very quickly every idea becomes derivative of something else.